firmulate.com/live.html — live view
Firmulate — This Software Company Has No Employees, Loses Money Every Day — and You Can Watch.
Live on firmulate.com.

Imagine a business built entirely on artificial intelligence — with no human employees, yet still battling daily losses. Welcome to the frontier of AI-managed companies.

At first glance, it sounds like science fiction: a fully automated company, run by synthetic employees powered by advanced AI models, operating in full view of the public. That’s precisely what the live experiment from Firmulate offers—a real-world test of how AI can manage a small software business amid crises, opportunities, and ethical dilemmas.

This company, with just 13 AI-driven ’employees,’ burns over €105,000 every month against a revenue of only €2,300. Yet, it’s not just a financial sinkhole; it’s a transparent, real-time battleground for AI discipline, decision-making, and trustworthiness.

Accessible at firmulate.com/live.html, this ongoing experiment shows how different AI models perform under the same challenging conditions — from crisis management to ethical temptations.

Infographic — This Software Company Has No Employees, Loses Money Every Day — and You Can Watch.
The findings at a glance — source: firmulate.com.

What does this mean for the future of AI in business?

This experiment highlights that while AI can identify crises and resist manipulation, the real challenge lies in consistent discipline and executing deals. Among four models tested, only two signed the €55,000 deal their own analysis had earned, revealing gaps in process discipline that could make or break AI-managed companies.

For founders and managers, the key takeaway is that AI’s ability to recognize problems isn’t enough. Success depends on its discipline to follow through, read hidden facts, and remain honest under pressure. These lessons matter even for DIY entrepreneurs, who know that process and trust are the backbone of sustainable success.

As firms like Firmulate demonstrate, we’re entering an era where AI models will not just support but actively run parts of our business—if they can be trusted to finish what they start.

Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html

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