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Les Tells founder Brianna Tell released the brand’s first collection on Nov. 3: six Italian-made bags and accessories designed to sit closer to the wearer’s body. The collection includes four bags, a wallet and a wristlet, costs from $350, and is available through the brand’s website.
Les Tells, the handbag label founded by Brianna Tell, released its first collection on Nov. 3, offering six Italian-made bags and accessories designed to sit comfortably against the wearer’s body rather than stand apart from it. The launch comprises four bags, a wallet and a wristlet, with prices starting at $350, according to Design Milk.
Tell’s design premise is that a handbag should relate to the body in motion, not only coordinate with an outfit. The collection’s forms use curves and asymmetry to reduce the gap between bag and wearer. Design Milk reports that Tell spent two years refining the designs, including testing how prototypes moved and where they might rub or create friction.
The four bags include the Alexandras, a cylindrical style with a detachable strap and an inward curve intended to sit against the hip; the Logans, an asymmetrical crossbody designed to rest under the arm or along the back; and the Kathleens, shoulder bags with a gentle curve. Tell’s stated design goal was to retain structure without giving up comfort or interior capacity.
The collection also includes a wallet and a wristlet and is offered in four colorways. The bags use Italian leather, while the hardware and jewelry were designed to echo their shapes. Design Milk reports that the Kathleens include a concealed strap extender and a microfiber glasses case; on the Alexandras, an embossed brand tab functions as part of the magnetic-clasp fastening.
A Fit-Focused Approach to Handbags
The launch puts wearability and physical fit at the center of a luxury-accessory collection, rather than treating comfort as separate from appearance. Tell’s approach is relevant to shoppers who find rigid corners or bulky bags uncomfortable, although the design intention is not the same as independent evidence that every style suits every wearer.
Tell also says she wants the collection to be worn across different genders and body types. Design Milk describes campaign photographs featuring people of different ages and body types. That signals an intended range of wearers, but the source does not report formal fit testing or customer feedback across those groups.
The collection’s starting price of $350 places the launch in the luxury market. Buyers can compare the stated design features and materials with the price, but the source provides no sales figures, performance data or information about production volumes.
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From Paper Prototypes to Italian Production
Design Milk traces the idea to a visit Tell made to Paris, where she noticed bags that appeared to project away from the people carrying them. She began sketching crossbody and handbag silhouettes, then made paper models to test how the shapes moved against the body. That method let her identify contact and mobility issues before moving further into production.
Tell said an initial response to the paper models from a friend was skeptical. She continued developing them and approached workshops in Italy, eventually working with a family-run atelier in Scandicci, near Florence. She told Design Milk that the workshop’s reaction to the unusual shapes strengthened her confidence in the concept.
Tell’s background informs the materials and production choices described in the report: she grew up near horse farms in Lancaster, Pennsylvania, where leather was familiar, and later studied in Florence. The collection brings those influences together with Italian craftsmanship, but the report does not identify the atelier or give further details about its manufacturing arrangements.
Sales and Wearer Feedback Not Reported
The available report does not include sales results, customer reviews or independent assessments of how the bags perform in daily use. It also does not specify production quantities, the full price range, or whether every style is available in every colorway.
Tell’s claims about comfort, versatility and fit are design aims attributed to the founder. The source does not provide comparative testing against other bags or detailed measurements showing how each style fits different bodies. It is also not clear when the next collection will be released or what products it will contain.
Tell Begins the Next Design Round
Tell has started work on a next iteration, including another set of paper models, according to Design Milk. The report gives no release date or product details, so the timing and scope of that work remain unknown.
The debut collection is listed as available at lestellsworld.com, with prices starting at $350. Prospective buyers can check the brand’s site for current styles, colors, pricing and availability; the source does not state whether those details have changed since publication.
Key Questions
What is the Les Tells collection?
It is Les Tells’ debut collection, consisting of four bags, a wallet and a wristlet designed around the body’s curves. Design Milk reports that the pieces are Italian-made.
When did the collection launch?
The collection was released on Nov. 3, according to the Design Milk report. The source does not specify a year in the supplied material.
How much do the bags cost?
Prices for the collection start at $350. The report does not give prices for each individual item.
What makes the designs different?
Founder Brianna Tell says the bags are shaped to follow the body’s natural curves. Examples include an inward-curving cylindrical bag intended to sit at the hip and an asymmetrical crossbody designed to sit under the arm or along the back.
Where can shoppers find the collection?
The collection is listed at lestellsworld.com. Current stock and availability should be checked with the brand.
Source: design-milk.com
