TL;DR
Get business pricing on tools and workshop supplies
- Business-only prices and quantity discounts
- Tax-exempt purchasing
- Multiple users, one account, clear invoices
Dunn-Edwards has named French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The company presents the shade as a warm neutral for interiors and exteriors, but has not provided sales, survey or other data supporting its account of broader color preferences.
Dunn-Edwards Corporation has named French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, its 2027 Color of the Year. The paint company is positioning the shade as a warm, complex neutral for both interiors and exteriors, offering homeowners and design professionals a new featured color for planning projects.
Dunn-Edwards describes French Press Coffee as a brown softened by a plum undertone, with a character inspired by roasted coffee. In the announcement, the company connects the color to what it calls the enduring appeal of “lived-in luxury” and places it in a category of moody neutrals gaining attention in upscale interiors. These descriptions reflect the company’s characterization of the shade and design direction, rather than independently measured consumer preferences.
Lauren Hoferkamp, Dunn-Edwards’ color marketing manager, said the color’s appearance changes as light shifts during the day, bringing out the plum undertone. She described it as restrained but characterful, and said it could work across a range of spaces and applications. The announcement does not specify a release date for related products, pricing, or whether the company will offer special collections tied to the selection.
The company recommends using French Press Coffee across several settings. In compact rooms such as powder rooms, studies and entryways, it suggests applying the color across multiple surfaces, a technique often called color-drenching. For larger, bright rooms, Dunn-Edwards points to fireplace surrounds, interior doors and detailed trim. It also suggests the shade for cabinetry and exterior features including front doors, shutters, garages and trim.
Where the Brown Could Work
The announcement gives people choosing paint a specific deep brown option to consider for projects ranging from a small accent to broader room treatments. Dunn-Edwards’ suggested uses cover both interior and exterior surfaces, so the shade is being presented not only as a decorative wall color but also as a possible choice for doors, cabinetry and architectural details.
For readers planning a renovation, the guidance offers a starting point for pairing the dark shade with other materials. Dunn-Edwards says earthy greens, clay tones and soft creams complement its plum undertone. It also recommends walnut, aged brass, honed marble and linen textiles as materials that can stand out against the color. These are design suggestions from the company, not tested guarantees about how a particular room or finish will look.
The selection may be relevant to retailers and design professionals as a signal of the color direction Dunn-Edwards is promoting for 2027. But a single company’s annual pick does not establish that consumers broadly are moving away from other colors. The announcement includes no sales figures, customer survey results or industry-wide analysis to quantify that shift.
Popular right now
Bose QuietComfort Ultra Earbuds (2nd Gen), Deep Plum
Dyson Cyclone V10 Origin Cordless Vacuum
Shark AI Ultra Robot Vacuum with Self-Empty Base
As an affiliate, we earn on qualifying purchases.
Dunn-Edwards’ Color Direction
Dunn-Edwards’ announcement frames French Press Coffee against what its color experts describe as a move away from cool grays, stark whites and flat beiges toward warmer, earthier hues. That is the company’s assessment of recent design preferences; the source report does not provide a study, time period or comparison data behind it.
The choice also distinguishes the shade from a simple black or neutral brown. Dunn-Edwards emphasizes the plum undertone as a feature that becomes more apparent under changing light. On exteriors, the company describes it as an alternative to black, recommending contrast with taupe, mushroom or cream. Its proposed combinations and uses explain how the brand expects the color to be applied, rather than indicating that it will suit every building, room or lighting condition.
What the Announcement Does Not Show
The source report does not give the date of the announcement, explain how Dunn-Edwards chose the color, or identify whether a consumer panel or other research informed the decision. It also offers no data to verify the company’s account of a shift in preferences from cool neutrals to earthy shades.
Details about product availability remain unclear. The report does not say when French Press Coffee will be available for purchase, whether it will be featured in a new collection, or whether prices or product formats will differ. It also does not provide technical specifications, such as finish options, or testing on how the shade appears across particular surfaces and lighting conditions.
The recommendations are broad design guidance. Actual results can vary with natural and artificial light, surrounding colors, surface texture and the size of the space. Readers should treat the company’s suggested pairings as starting points rather than assurances about the appearance of a specific project.
Availability and Project Planning
Readers interested in using the color will need to check Dunn-Edwards’ product information or contact the company for current availability, finishes and purchasing details; those specifics are not included in the report. The company’s announcement does not name a later launch, event or follow-up date.
For projects under consideration, Dunn-Edwards’ suggestions point to testing the color in the intended setting and comparing it with proposed materials, including creams, greens, wood and metal finishes. Because the plum undertone may become more visible as lighting changes, samples viewed at different times of day could help show how it reads in a particular space. That is a practical step, not a further announcement from the company.
Key Questions
What is Dunn-Edwards’ 2027 Color of the Year?
French Press Coffee (DEBN07), a deep brown with a subtle plum undertone, is Dunn-Edwards’ selection for 2027.
How does Dunn-Edwards describe the color?
The company describes it as a warm, complex brown whose plum undertone can emerge as light shifts. It characterizes the shade as a moody neutral.
Where does Dunn-Edwards suggest using French Press Coffee?
Suggested uses include powder rooms, studies, entryways, fireplace surrounds, interior doors, trim and cabinetry. For exteriors, the company points to front doors, shutters, garages and trim.
What colors and materials does it pair with?
Dunn-Edwards recommends earthy greens, clay tones and soft creams, along with walnut, aged brass, honed marble and linen textiles. The results may vary with lighting and the surrounding finishes.
When will the paint be available, and how was it selected?
The source report does not specify availability, pricing or the selection process. It also does not provide research supporting the company’s broader claim about changing color preferences.
Source: rss
